Tampa-Based Digital Agency
Hear about our kickass work directly from our happy clients.
Lyle Siegel
Sinclair Broadcast Group
Brian Greenfader contacted me and walked me through what an inbound sales process looked like. Aside from sending me additional Bluleadz resources on inbound sales, he delivered a great consultation process to help me better understand how to build a prospecting process that is efficient and strategic for my business.
Romano Muñiz
Blue Modo Media, Inc.
Working with the Bluleadz team, specifically Brittany, has made a tremendous impact on our marketing efforts, transforming our approach on how we engage, monetize, and scale our business... The team was patient in educating our team on the inbound sales and service processes, helping us get out of our own way to take the company to the next level. Without a doubt, I'd recommend Bluleadz and their team for any company looking for their services!
The Bluleadz Difference: Our Uniques
At Bluleadz, we know that your needs are unique to your goals. That’s why we don’t treat you like every other client.
Unlike so many other agencies or sales consultancies, you’re not dumped into a tier with a one-size-fits-all inbound sales plan.
With Bluleadz, you get a customized sales strategy that aligns with your big picture goals. Your sales initiatives are developed by our team of specialists and strategists based on their audit of your current sales strategies and their research.
We never stick our clients in rigid, long-term plans. We use month-to-month agreements and a flexible points pricing model. This way, we can evolve and adjust your strategy and allocate resources as needed. We stay agile in our planning and execution.
We also offer other services in marketing, sales, and customer service, helping companies take a holistic approach to their entire business strategy. And our team is in house. We never outsource. We hire talented, driven professionals that deliver results.
What Is Inbound Sales?
Sales continues to evolve as consumer behaviors change. Outbound, disruptive selling doesn’t work in the buyer-centric digital world.
So what does work in the current business world? It all comes down to inbound sales.
What Does Inbound Mean?
In its simplest terms, inbound is a methodology that attracts, engages, and delights people to drive business growth. It applies to marketing, customer service, and sales.
Applying the Inbound Methodology in Sales
The inbound sales methodology prioritizes buyers and focuses on their pain points, goals, needs, and interests first. Shifting to this methodology is important for many reasons.
Internally, your company enjoys many benefits.
- It aligns marketing and sales in a more effective way.
- It streamlines lead handoffs between marketing and sales.
- It helps your team better systemize sales processes.
With inbound sales strategies, you can also yield benefits on an external level.
- Buyers are more prepared to enter your sales funnel voluntarily.
- You deliver a personalized buying experience, making buyers feel more understood.
- Your authority and credibility is established and maintained, yielding more customers and improving retention.
As you can see, there is a big difference between inbound and outbound.
Inbound vs. Outbound Sales
Outbound sales is focused on you, the seller. It consists of cold outreach and typically gives the seller the power. This neglects the buyer, ignoring their unique needs and goals.
Common outbound sales tactics include:
- Cold calling
- Product-focused messaging
- Borderline deal setting
- Trade shows
Inbound sales, on the other hand, is buyer-centric, where you can start selling to people who are already interested in your products or services.
Commonly used inbound sales tactics include:
- Discovery calls
- Warm outreach
- Active listening
- Live chat tools
- Personalized presentations
To build an impactful sales strategy, you first need to know what the inbound sales methodology consists of.
Phases of the Inbound Sales Methodology
There are four stages of the inbound sales methodology that align perfectly with the buyer’s journey.
Source: HubSpot
The four stages include:
Identify
This is when you identify leads who can be considered strong sales opportunities.
Connect
At this point, you know who your qualified leads are, so your sales team can reach out to start helping them identify challenges and goals they need to address.
Explore
Now, you can work with opportunities who are interested in working with you. Your sales team can start asking questions and engaging in conversations to determine how to best help the lead.
Advise
In the final stage, you establish yourself as a trusted advisor and show them how your products or services are the right fit and can best help them address their problems.
By understanding the stages of inbound sales, you and your team can move the prospective buyer through the buyer’s journey in an engaging way that suits their preferences.
The Bluleadz Process
Our team provides a variety of sales services, following a simple three-step approach.
Tampa-Based Agency. Global Results.
Bluleadz started in the Tampa Bay area in 2009, when our CEO and founder Eric Baum embraced the inbound methodology by watching HubSpot TV.
Fast forward 10 years, and we continue to proudly serve our clients as a HubSpot Diamond Partner Agency. Our beautiful office overlooks Tampa Bay, constantly reminding us of our proud Florida roots.
While we work with several companies based in Tampa, we also serve many clients throughout the world. Our mission is simple.
Transform the Way Companies Market, Sell, and Service Their Customers.
And that mission extends to all businesses worldwide. Let’s get started.